Portrait of Daniel Fekete
Growth · Partnerships · Community
Daniel Fekete

I turn budgets into partnerships that pay back.

Growth leader with 8+ years of CEE market expansion at Binance, OKX and Wincent. I build partner ecosystems, co-marketing programmes, events and communities, and I measure them by the sign-ups, leads and candidates they bring in. I also build my own AI tools to automate outreach and event operations.

#1exchange in Slovakia with 25% market share at Binance
+39%Active Users in newly entered CEE markets at OKX
300+senior engineer candidates from DragonByte at Wincent
25k+leads from localised regional campaigns at Binance
What I do

Six areas I've owned, with the results

Partnerships & co-marketing

Finding the right partners and running joint campaigns that grow both sides.

  • BinanceCo-marketing campaigns lifted regional user registrations by 20%.
  • WincentDesigned and ran the CEE university strategy, building 15+ partnerships with top academic institutions and student societies.
  • BinanceBuilt promotional partnerships with local businesses and Web3 stakeholders across Slovakia and 8 Balkan countries.

Market entry & GTM

Launching products in new countries, including regulated ones.

  • OKXBuilt the CEE growth and GTM infrastructure for European expansion under MiCA.
  • OKXLocal campaigns drove Active Users +39% in newly entered markets.
  • BinanceGrew regional Web & App market share by 10% in under a year.

Events & community

From first meetups to flagship events with a measurable outcome.

  • WincentLed strategy, budget and execution of DragonByte: 300+ senior engineer candidates in the pipeline.
  • WincentManage a six-figure budget across 4 event categories, including CSR and exclusive VIP events.
  • BinanceBuilt the local community from scratch: 9 Binance Angels volunteer network and meetups for 600+ guests.

PR, media & speaking

Making the brand the obvious name in its market.

  • BinanceCaptured 70%+ share of voice through PR and TV commentary.
  • BinanceNegotiated the brand's first local TV spot, aired during the Qatar World Cup.
  • BinanceSpeaker at Finweek Invest Summit and the KVIFF Creative Czechia Conference.

Growth & performance

Acquisition, conversion and retention, tested and measured.

  • OKXLifted sign-up to first-trade conversion by 14% through customer-journey A/B tests.
  • OKXOptimised CAC across paid and affiliate channels while scaling spend to six figures.
  • BinanceRevised email lifecycle and push schedules: Active Users +35% MoM.
  • FinancerGrew a personal finance site from 0 to 45k monthly visitors through organic search alone.

AI-built tools & ROI

Building the systems that make the work measurable and faster.

  • WincentBuilt a Total Event Value ROI framework that moved event strategy from brand awareness to measurable hiring outcomes.
  • WincentBuilt an Event Monitoring System and an automated Outreach & Venue Sourcing Tool with Claude Code and Codex.
Selected work

Four projects in more detail

Binance · Country Marketing2022

Becoming Slovakia's #1 exchange

25%local market share, #1 exchange in Slovakia
Context
Local marketing, PR, broadcast and education for one market, with a shift towards retention.
What I did
Ran PR and TV commentary, negotiated the first local TV spot during the World Cup, rebuilt email lifecycles and oversaw 400+ localised Binance Academy articles.
Results
2,000 sign-ups a day · 70%+ share of voice · Active Users +35% MoM.
Binance · Regional Marketing2023–2024

Co-marketing across Slovakia and the Balkans

+20%regional user registrations from co-marketing
Context
End-to-end marketing and market entry for Slovakia and 8 Balkan countries, each with its own media and partners.
What I did
Researched each market, built promotional partnerships with local businesses and Web3 players, and ran localised campaigns with them.
Results
+10% Web & App market share in under 11 months · 25,000+ leads · +800% traffic on the ETH Shanghai Upgrade campaign.
OKX · Senior Growth Manager2024–2026

CEE expansion under MiCA

+39%Active Users in newly entered markets
Context
OKX preparing to expand in Europe under MiCA, with new products launching across two CEE regions.
What I did
Built the GTM infrastructure with senior management, led localisation with product and content teams, and managed a six-figure budget across PR, affiliates and paid.
Results
+39% AU in new markets · +14% sign-up to first-trade conversion · lower CAC while spend scaled.
Wincent · Community & Partnerships2026

DragonByte

300+senior engineer candidates in the pipeline
Context
A flagship event built to create a hiring pipeline, not only brand awareness.
What I did
Owned strategy, budget and execution, and measured it with a Total Event Value framework I built.
Results
300+ senior engineers entered the pipeline; the ROI model now guides a six-figure budget across 4 event categories.
On stage

Speaking

Panel · Binance

Finweek Invest Summit

Panel on Web 3.0, metaverse business and GameFi.

Talk · Binance

KVIFF Creative Czechia Conference

Invited speaker on technological creativity.

Career

Experience

Feb 2026 – now

Community & Partnerships Lead (Europe) · Wincent

Bratislava. CEE university partnerships, event strategy and ROI, AI-built internal tools.

Oct 2024 – Feb 2026

Senior Growth Manager · OKX

Remote. CEE expansion and GTM under MiCA, localisation, PR, affiliates and paid.

Nov 2021 – Mar 2024

Community → Country → Regional Marketing · Binance

Remote. From community builder in CZ/SK to regional lead for Slovakia and 8 Balkan markets.

Jun 2018 – Oct 2021

Executive Country Manager · Financer.com

Remote. 0 to 45k monthly visitors, +120% YoY organic traffic, a 5-person team and 300+ personal finance articles.

Toolkit

Skills and tools

Skills

  • GTM strategy & CEE expansion
  • PR & partnership management
  • User acquisition
  • ROI modelling & financial tracking
  • AI-driven workflow automation
  • Cross-functional leadership

Tools

  • AI: Claude Code, Codex, Cursor
  • Analytics: Amplitude, GA4, Tableau
  • SEO: Ahrefs, Semrush, GSC
  • CRM: HubSpot, Brevo, MailerLite
  • Collaboration: Notion, Jira, Asana, Slack

Languages

  • Slovak, native
  • Czech, bilingual
  • English, C1