Becoming Slovakia's #1 exchange
- Context
- Local marketing, PR, broadcast and education for one market, with a shift towards retention.
- What I did
- Ran PR and TV commentary, negotiated the first local TV spot during the World Cup, rebuilt email lifecycles and oversaw 400+ localised Binance Academy articles.
- Results
- 2,000 sign-ups a day · 70%+ share of voice · Active Users +35% MoM.